Explore a logo, then accept the right direction
Use the brand brief to generate and review visual candidates before choosing an accepted identity. Separating exploration from acceptance keeps an unfinished experiment from becoming the product’s public mark.
Example — Choose among several visual directions
A team explores distinct symbols, reviews small-size legibility and brand fit, then accepts one candidate. Only the accepted assets are distributed to the application and its sites.
For engineers
The specifications snapshot supplies mark type, motifs, meaning, avoid-list, background treatment and visual tone. The companion assembles those inputs into a provider prompt; the application configures an image-capable provider. A brand name in the brief is not an instruction to let the image model invent the final typography.
The authored inputs are ordinary specification data, as this selected Wonder Todos visual-tone block shows:
visualTone: {
styleKeywords: ['geometric', 'minimal', 'confident', 'warm'],
mood: 'Calm, precise, quietly confident — a tool that respects the maker\'s focus.',
colorIntent: 'Deep indigo primary with a single warm coral accent for momentum, on transparent.',
// The app's real brand palette (design-system indigo primary + coral accent).
colorSeeds: ['#4f46e5', '#fb7185'],
},
Keep generation, review and acceptance distinct
The companion generation service stages a candidate and manifest. The deliberation path can explore several concept directions and review them through distinct lenses; revision generates another candidate from the critique. Acceptance promotes the selected staged files into the specifications asset set and rewrites its resolved-assets module. Propagation is a subsequent operation.
Provider capability matters, including supported output/background formats. Review the actual result for legibility, meaning and brand suitability; neither a score nor a successful image call replaces that decision. Keep the selected candidate identity explicit during acceptance so another staged generation cannot be mistaken for the reviewed work.